From birth to death and at the time of those two events especially, the sense of touching another person is what makes us essentially human.
Touch screens. ipad Touch. Touch to buy. Tech has recognised the essence of it but misses the point too.
For in looking to find a person we can trust, we can authenticate, we can be sure of, a tactile connection satisfies our curiosity, tempers our uncertainties and insecurities.
See a person in the flesh. Shake their hand. Feel their actual presence. In doing these things we engage our primitive senses – those that trigger whether we do trust or know we must not.
Brand is you. Not the logo or the name.
Can others feel you?