Bloodcurdling catastrophe

….finding the right words is difficult.

words

And using the wrong ones is your nightmare scenario.

Be specific and talk to the one person in the room who needs to hear you. Use words that will resonate with that person. Use vernacular. Swear if it makes contextual sense to do so – swear words are part of language.

Craft but don’t over-engineer.

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s