Being big doesn’t.
Think of five adjectives that demonstrate small is better.
Think of edgy adjectives (edge-ectives?).
Let me start you off: bohemian, contactable, spontaneous, friendly, daring.
You see many big set ups just can’t move away from their normality. It is too unwieldy a task. Too risky.
And the big become grotesque. Over-priced, egotistical, arrogant.
Many free thinkers, E F Schumacher and Seth Godin are examples, regard the small as a thing to behold.