Kennedy blown away at the wrong time

12.30 pm.


Not 10.10 as the timekeeping manufacturers would have us believe.

Watch adverts almost always show us 10.10 or 1.50.

It’s to do with aesthetics you see. Framing the logo. Presenting the hands as a figurative smiley face… really!

Open the nearest lifestyle magazine and check it out.

Apple went for a digital 10.09 I guess just to be different and edgy and of course digitally the 10.10 thing doesn’t work as well….or at all in fact.

With a well known brand, expensive no doubt….does a buyer really take cognisance of these psychological tweaks? Or will they buy anyway?

I think the exact time Kennedy took the bullet is a much better story.


Where were you when you read this article?



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