Yesterday the BBC decided to edit the word “drugs” from a broadcast of the track “Rockstar” by Nickelback on the Radio 2 Chris Evans show.
It is not an offensive word. Is it?
If the support for this decision is to send some kind of “signal” where is the line to be drawn?
Words are just words. Good, bad, indifferent. Part of the rich dictionary available to us for communication.
Do not watch what you say. That is not the important thing.
It is the way you use words that matters.
Not 10.10 as the timekeeping manufacturers would have us believe.
Watch adverts almost always show us 10.10 or 1.50.
It’s to do with aesthetics you see. Framing the logo. Presenting the hands as a figurative smiley face…..no really!
Open the nearest lifestyle magazine and check it out.
Apple went for a digital 10.09 I guess just to be different and edgy and of course digitally the 10.10 thing doesn’t work as well….or at all in fact.
With a well known brand, expensive no doubt….does a buyer really take cognisance of these psychological tweaks? Or will they buy anyway?
I think the exact time Kennedy took the bullet is a much better story.
Where were you when you read this article?
Olga Rapay modelled a series of quite beautiful porcelain figurines depicting the styles and moods of the 1960’s. Here is one I saw in Moscow yesterday (Tretyakov Gallery). Delicate. Quite magical. Simple shapes. Primary colours.
In a small-ish glass cabinet. Unseen……almost.
Striking once noticed though.
I am going to find out more about this artist but my guess is she did plenty before her big break. Maybe it was a small break. Perhaps she came from nothing and disappeared into oblivion or stayed about for a while in the minds and hearts of people. Is she still alive….does anyone care much for her these days?
Two things arising.
- I was pleased I was curious enough to go over to the cabinet. I have learned something new;
- To get noticed must you be not noticed? Do you generally have to be insignificant first?
Why do you want to complicate?
Is it to justify yourself, the thing you have or the way you do things?
Simplicity of explanation and action communicates most clearly of all.
If what you have is spaghetti then try to straighten it.
There’s the answer you want.
There’s the answer you don’t.
And the answer that’s neither.
What to do with a “maybe”?
In this scenario would you:
- walk away;
- give some time;
- ask again on another occasion?
The question is what does the answer really mean?
Are you being asked to adapt something. Change your offer. Wait for…..well….what exactly.
Being big doesn’t.
Think of five adjectives that demonstrate small is better.
Think of edgy adjectives (edge-ectives?).
Let me start you off: bohemian, contactable, spontaneous, friendly, daring.
You see many big set ups just can’t move away from their normality. It is too unwieldy a task. Too risky.
And the big become grotesque. Over-priced, egotistical, arrogant.
Many free thinkers, E F Schumacher and Seth Godin are examples, regard the small as a thing to behold.