Olga Rapay modelled a series of quite beautiful porcelain figurines depicting the styles and moods of the 1960’s. Here is one I saw in Moscow yesterday (Tretyakov Gallery). Delicate. Quite magical. Simple shapes. Primary colours.
In a small-ish glass cabinet. Unseen……almost.
Striking once noticed though.
I am going to find out more about this artist but my guess is she did plenty before her big break. Maybe it was a small break. Perhaps she came from nothing and disappeared into oblivion or stayed about for a while in the minds and hearts of people. Is she still alive….does anyone care much for her these days?
Two things arising.
- I was pleased I was curious enough to go over to the cabinet. I have learned something new;
- To get noticed must you be not noticed? Do you generally have to be insignificant first?
Why do you want to complicate?
Is it to justify yourself, the thing you have or the way you do things?
Simplicity of explanation and action communicates most clearly of all.
If what you have is spaghetti then try to straighten it.
There’s the answer you want.
There’s the answer you don’t.
And the answer that’s neither.
What to do with a “maybe”?
In this scenario would you:
- walk away;
- give some time;
- ask again on another occasion?
The question is what does the answer really mean?
Are you being asked to adapt something. Change your offer. Wait for…..well….what exactly.
Being big doesn’t.
Think of five adjectives that demonstrate small is better.
Think of edgy adjectives (edge-ectives?).
Let me start you off: bohemian, contactable, spontaneous, friendly, daring.
You see many big set ups just can’t move away from their normality. It is too unwieldy a task. Too risky.
And the big become grotesque. Over-priced, egotistical, arrogant.
Many free thinkers, E F Schumacher and Seth Godin are examples, regard the small as a thing to behold.
….finding the right words is difficult.
And using the wrong ones is your nightmare scenario.
Be specific and talk to the one person in the room who needs to hear you. Use words that will resonate with that person. Use vernacular. Swear if it makes contextual sense to do so – swear words are part of language.
Craft but don’t over-engineer.
From birth to death and at the time of those two events especially, the sense of touching another person is what makes us essentially human.
Touch screens. ipad Touch. Touch to buy. Tech has recognised the essence of it but misses the point too.
For in looking to find a person we can trust, we can authenticate, we can be sure of, a tactile connection satisfies our curiosity, tempers our uncertainties and insecurities.
See a person in the flesh. Shake their hand. Feel their actual presence. In doing these things we engage our primitive senses – those that trigger whether we do trust or know we must not.
Brand is you. Not the logo or the name.
Can others feel you?